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The art of client service : the classic guide. Third Edition

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

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Detail Information

Series Title

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Call Number

658.812 Sol a

Publisher

Hoboken : John Wiley., 2016

Collation

XXV, 262 p.

Language

English

ISBN/ISSN

9781119227823

Classification

658.812

Content Type

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Media Type

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Carrier Type

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Edition

Third Edition

Subject(s)

MARKETING
Advertising.

Specific Detail Info

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Statement of Responsibility

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