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Creative strategy in advertising. Eleventh Edition

CREATIVE STRATEGY IN ADVERTISING, 11E, International Edition provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

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Detail Information

Series Title

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Call Number

659.132 Jew c

Publisher

Australia : Cengage Learning., 2014

Collation

xviii, 314 p. ; 26 cm.

Language

English

ISBN/ISSN

9781285080277

Classification

659.132

Content Type

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Media Type

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Carrier Type

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Edition

Eleventh Edition

Subject(s)

Advertising layout and typography

Specific Detail Info

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Statement of Responsibility

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Other version/related

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