Text

Political marketing : principles and applications

Focuses on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools to win elections and remain in office. This text is suitable for students of political marketing, parties and elections and comparative politics.

Availability

Detail Information

Series Title

-

Call Number

324.73 Lee p

Publisher

London : Routledge., 2014

Collation

320 p. ; 24 cm.

Language

English

ISBN/ISSN

9780415431293

Classification

324.73

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Political campaigns

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment