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Electronic media management. Fifth Edition

This edition features thorough discussions on the internet and emerging methods of distributing and receiving audio and video content, and reflects the latest information on broadcast and cable regulations and policies. it also includes a fresh batch of case studies and study questions. It also covers management theory, audience analysis, and broadcast promotion and marketing.

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Detail Information

Series Title

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Call Number

384.54 Pri e

Publisher

Amsterdam : Elsevier., 2009

Collation

XV, 415 p. ; 26 cm.

Language

English

ISBN/ISSN

9780240808727

Classification

384.54

Content Type

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Media Type

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Carrier Type

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Edition

Fifth Edition

Subject(s)

Broadcasting -- Management

Specific Detail Info

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Statement of Responsibility

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