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Electronic media management. Fifth Edition
This edition features thorough discussions on the internet and emerging methods of distributing and receiving audio and video content, and reflects the latest information on broadcast and cable regulations and policies. it also includes a fresh batch of case studies and study questions. It also covers management theory, audience analysis, and broadcast promotion and marketing.
Availability
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My Library
384.54 Pri e
17/01735
Available
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My Library
384.54 Pri e
17/01736
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My Library
384.54 Pri e
17/01737
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Detail Information
- Series Title
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- Call Number
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384.54 Pri e
- Publisher
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Amsterdam :
Elsevier.,
2009
- Collation
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XV, 415 p. ; 26 cm.
- Language
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English
- ISBN/ISSN
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9780240808727
- Classification
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384.54
- Content Type
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- Media Type
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- Carrier Type
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- Edition
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Fifth Edition
- Subject(s)
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- Specific Detail Info
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- Statement of Responsibility
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Other version/related
No other version available
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