The media handbook : a complete guide to advertising media selection, planning, research, and buying 6th edition

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The media handbook : a complete guide to advertising media selection, planning, research, and buying 6th edition

Statement of Responsibility

Author(s)

Katz, Helen - Personal Name

Grade (for Thesis)

Edition

6

Call Number

302.23 Kat t

ISBN/ISSN

9781138689169

Subject(s)

Mass media and business
Marketing channels

Classification

302.23

Series Title

GMD

Text

Language

English

Publisher

Routledge

Publishing Year

2017

Publishing Place

New York

Collation

xx, 231 p. ; 24 cm.

Specific Detail Info

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