Text

Managing electronic media : making, marketing, and moving digital content

The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.

Availability

Detail Information

Series Title

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Call Number

302.23 Van m

Publisher

Burlington : Focal Press., 2009

Collation

xiv, 417 p. ; 23 cm.

Language

English

ISBN/ISSN

9780240810201

Classification

302.23

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Mass media--Management
Broadcasting--Management

Specific Detail Info

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Statement of Responsibility

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Other version/related

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