Marketing communications in tourism and hospitality : concepts, strategies and cases

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Marketing communications in tourism and hospitality : concepts, strategies and cases

Statement of Responsibility

Author(s)

McCabe, Scott - Personal Name

Grade (for Thesis)

Edition

Call Number

658.8 Mcc m

ISBN/ISSN

9780750682770

Subject(s)

Hospitality industry -- Marketing

Classification

658.8

Series Title

GMD

Text

Language

English

Publisher

Routledge

Publishing Year

2012

Publishing Place

New York

Collation

XX, 300 p. ; 25 cm.

Specific Detail Info

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