Marketing communications in tourism and hospitality : concepts, strategies and cases

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

Image of Marketing communications in tourism and hospitality : concepts, strategies and cases

Text

Marketing communications in tourism and hospitality : concepts, strategies and cases

McCabe, Scott - Personal Name;

This book is packed with detailed & extensive international case studies of strategies which illustrate the theories of marketing communications in tourism & hospitality & clearly shows examples of good and bad practice, such as lastminute.com, Starwood and Easyjet.

Availability

My Library 658.8 Mcc m

17/01712

Available

My Library 658.8 Mcc m

17/01713

Currently On Loan (Due on 2021-12-16)

My Library 658.8 Mcc m

17/01714

Available

Detail Information

Series Title: -
Call Number: 658.8 Mcc m
Publisher: New York : Routledge., 2012
Collation: XX, 300 p. ; 25 cm.
Language: English
ISBN/ISSN: 9780750682770
Classification: 658.8
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Hospitality industry -- Marketing
Specific Detail Info: -
Statement of Responsibility: -

Other version/related

No other version available

File Attachment

No Data