Advertising and promotion : an integrated marketing communications perspective 10th edition

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Advertising and promotion : an integrated marketing communications perspective 10th edition

Statement of Responsibility

Author(s)

Belch, George E - Personal Name

Grade (for Thesis)

Edition

10

Call Number

659.1 Bel a

ISBN/ISSN

9789814575119

Subject(s)

ADVERTISING
SALES PROMOTION
Communication in marketing

Classification

659.1

Series Title

GMD

Text

Language

English

Publisher

McGraw-Hill Education

Publishing Year

2015

Publishing Place

United States of America

Collation

827 p.

Specific Detail Info

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