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Festival and special event management. Fifth Edition

Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.

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Detail Information

Series Title

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Call Number

394.26068 All f

Publisher

Milton : Wiley Pub., 2011

Collation

xxi, 585 p. ; 25 cm.

Language

English

ISBN/ISSN

9781742164618

Classification

394.26068

Content Type

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Media Type

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Carrier Type

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Edition

Fifth Edition

Subject(s)

Festivals--Management
Culture and tourism -- Australia.

Specific Detail Info

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Statement of Responsibility

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