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Public media management for the twenty-first century : creativity, innovation, and interaction

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.

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Detail Information

Series Title

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Call Number

384.54068 Glo p

Publisher

New York : Routledge., 2016

Collation

295 p.

Language

English

ISBN/ISSN

9781138653672

Classification

384.54068

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Mass media
Internet in public administration
Public broadcasting

Specific Detail Info

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Statement of Responsibility

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