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The global news challenge : market strategies of international broadcasting organizations in developing countries

The Global News Challengetackles one of the timeliest topics in mass communication today--the challenges facing international broadcasters with universal branding strategies in developing countries. In these heavily government-controlled media environments with a scarcity of reliable information, international news providers traditionally had an influential position. With the ongoing media liberalization, however, commercial domestic providers have gained in strength to become strong competitors. Additionally, in a number of countries, pan-Arab broadcasting enterprises have widened their reach, contributing to the growing competition for traditional international providers such as the BBC or France 24. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia. It is unique in providing a theoretical framework by which to analyze demand and usage of and trust in news from international broadcasters across the whole population, not just opinion leaders. It outlines the strategic options for international broadcasters in these evolving market contexts.

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Detail Information

Series Title

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Call Number

070.43 Gen g

Publisher

New York : Routledge., 2013

Collation

179 p.

Language

English

ISBN/ISSN

9781138689435

Classification

070.43

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

-

Subject(s)

Mass media
Developing countries
International broadcasting

Specific Detail Info

-

Statement of Responsibility

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