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Campaign craft : the strategies, tactics, and art of political campaign management

"The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns. This edition: Updates readers on rapidly evolving campaign strategy and tactics ; Offers the ideal balance between practical perspectives and scholarly literature ; Includes fresh information on political polarization, strategic technologies, and online tools, along with coverage of the debate between advocates of ballot access and voter integrity ; Examines non-candidate players such as Super PACs and educational non-profits." -- Provided by publishers.

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Detail Information

Series Title

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Call Number

324.70973 She c

Publisher

United States of America : Preager., 2015

Collation

261 p.

Language

English

ISBN/ISSN

9781440837326

Classification

324.70973

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

UNITED STATES
Campaign management

Specific Detail Info

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Statement of Responsibility

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