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Social media strategy : marketing and advertising in the consumer revolution

A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to building brand benefit through social clout is grounded in a refreshing mix of academic research, theory, industry statistics, and real-world examples. No hype, just solid social media strategy.

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Detail Information

Series Title

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Call Number

658.872 Que s

Publisher

Maryland : Rowman & Littlefield Education., 2016

Collation

239 p.

Language

English

ISBN/ISSN

9781442251533

Classification

658.872

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Internet in public relations
Social media
Internet advertising

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Statement of Responsibility

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