Text

Business Research Methods. Eighth Edition

This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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Detail Information

Series Title

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Call Number

658.007221 Zik b

Publisher

Mason, OH : Cengage., 2010

Collation

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Language

English

ISBN/ISSN

9781439080672

Classification

658.007221

Content Type

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Media Type

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Carrier Type

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Edition

Eighth Edition

Subject(s)

BUSINESS RESEARCH

Specific Detail Info

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Statement of Responsibility

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