Text

Media management : a casebook approach. Fifth Edition

Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in today's media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their careers.

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Detail Information

Series Title

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Call Number

302.23068 Wic m

Publisher

New York : Routledge., 2016

Collation

xxi-416 p. ; 23 cm.

Language

English

ISBN/ISSN

9781138901025

Classification

302.23068

Content Type

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Media Type

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Carrier Type

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Edition

Fifth Edition

Subject(s)

Mass media--Management

Specific Detail Info

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Statement of Responsibility

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Other version/related

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