Managing customer experience and relationships : a strategic framework. Third Edition

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Managing customer experience and relationships : a strategic framework. Third Edition

Statement of Responsibility

Author(s)

Peppers, Don - Personal Name
Rogers, Martha - Personal Name

Grade (for Thesis)

Edition

Third Edition

Call Number

658.812 Pep m

ISBN/ISSN

9781119236252

Subject(s)

Customer relations -- Management
Consumers' preferences
Relationship marketing

Classification

658.812

Series Title

GMD

Text

Language

English

Publisher

John Wiley & Sons

Publishing Year

2017

Publishing Place

Hoboken

Collation

XXIV, 600 p. ; 25 cm.

Specific Detail Info

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