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Managing customer experience and relationships : a strategic framework 3rd edition
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Statement of Responsibility
Author(s)
Peppers, Don
- Personal Name
Rogers, Martha
- Personal Name
Grade (for Thesis)
Edition
3
Call Number
658.812 Pep m
ISBN/ISSN
9781119236252
Subject(s)
Customer relations -- Management
Consumers' preferences
Relationship marketing
Classification
658.812
Series Title
GMD
Text
Language
English
Publisher
John Wiley & Sons
Publishing Year
2017
Publishing Place
Hoboken
Collation
XXIV, 600 p. ; 25 cm.
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