Text

Special events : creating and sustaining a new world for celebration. Seventh Edition

Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events, 7th Edition describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter.

Availability

Detail Information

Series Title

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Call Number

394.2068 Gol s

Publisher

Hoboken, N.J : Wiley Pub., 2014

Collation

406 p. ; 25 cm.

Language

English

ISBN/ISSN

9781118626771

Classification

394.2068

Content Type

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Media Type

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Carrier Type

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Edition

Seventh Edition

Subject(s)

Special events--Management

Specific Detail Info

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Statement of Responsibility

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Other version/related

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