The IMC Handbook : Readings and Cases in Integrated Marketing Communications. Third Edition

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The IMC Handbook : Readings and Cases in Integrated Marketing Communications. Third Edition

Kelly, J Steven - Personal Name; Jones, Susan K - Personal Name; Hagle, Richard A - Personal Name;

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My Library 658.82722 Kel i

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My Library 658.82722 Kel i

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My Library 658.82722 Kel i

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Detail Information

Series Title: -
Call Number: 658.82722 Kel i
Publisher: Chicago : Racom Communications., 2015
Collation: x, 487 p. ; 23 cm.
Language: English
ISBN/ISSN: 9781933199061
Classification: 658.82722
Content Type: -
Media Type: -
Carrier Type: -
Edition: Third Edition
Subject(s): Integrated marketing communication
Communication in marketing
Specific Detail Info: -
Statement of Responsibility: -

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