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The IMC Handbook : Readings & Cases in Integrated Marketing Communications 3rd edition
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Statement of Responsibility
Author(s)
Kelly, J Steven
- Personal Name
Jones, Susan K
- Personal Name
Hagle, Richard A
- Personal Name
Grade (for Thesis)
Edition
3
Call Number
658.82722 Kel i
ISBN/ISSN
9781933199061
Subject(s)
Integrated marketing communication
Communication in marketing
Classification
658.82722
Series Title
GMD
Text
Language
English
Publisher
Racom Communications
Publishing Year
2015
Publishing Place
Chicago
Collation
x, 487 p. ; 23 cm.
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