The IMC Handbook : Readings and Cases in Integrated Marketing Communications. Third Edition

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Statement of Responsibility

Author(s)

Kelly, J Steven - Personal Name
Jones, Susan K - Personal Name
Hagle, Richard A - Personal Name

Grade (for Thesis)

Edition

Third Edition

Call Number

658.82722 Kel i

ISBN/ISSN

9781933199061

Subject(s)

Classification

658.82722

Series Title

GMD

Text

Language

English

Publisher

Racom Communications

Publishing Year

2015

Publishing Place

Chicago

Collation

x, 487 p. ; 23 cm.

Specific Detail Info

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