Text

Marketing to millennials : reach the largest and most influential generation of consumers ever

Identifies specific behaviors and attitudes common to the Millenial generation, and shows businesses how to build a listening and participation strategy, engage new social tools, and incorporate fun into the brand experience.

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Detail Information

Series Title

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Call Number

658.834 Fro m

Publisher

New York : AMACOM/ American Management Association., 2013

Collation

xix, 202 p. ; 23,5 cm.

Language

English

ISBN/ISSN

9780814433225

Classification

658.834

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

TARGET MARKETING
Young adult consumers

Specific Detail Info

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Statement of Responsibility

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