Text

Retail management : a strategic approach. Twelfth International Edition

Without a predefined and well-integrated strategy, a retail firm may flounder as it.s attempting to cope with the changing environment that surrounds it. Berman/Evans. reader-friendly text provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today.s changing and complex retail environment.

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Detail Information

Series Title

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Call Number

658.87 Ber r

Publisher

Upper Saddle River, NJ : Palgrave Macmillan., 2012

Collation

619 pages : color illustrations p. ; 22 cm cm.

Language

English

ISBN/ISSN

9780273768562

Classification

658.87

Content Type

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Media Type

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Carrier Type

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Edition

Twelfth International Edition

Subject(s)

Retail trade -- Management.

Specific Detail Info

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Statement of Responsibility

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