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Measure what matters : online tools for understanding customers, social media, engagement, and key relationships

In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

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Detail Information

Series Title

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Call Number

659.202854678 del m

Publisher

New Jersey : John Wiley., 2011

Collation

252 p. ; 24 cm cm.

Language

English

ISBN/ISSN

9780470920107

Classification

659.202854678

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Customer services -- Research.

Specific Detail Info

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Statement of Responsibility

Delahaye Paine, Katie

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