Text

Broadcast/cable/web programming : strategies and practices. Sixth Edition

In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear current illustrations and examples, and just right approach of student friendly writing. Comprehensive, accurate and up- to- date, the text covers all aspects of programming for broadcast, cable, radio, and the Web.

Availability

Detail Information

Series Title

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Call Number

791.4502360973 eas b

Publisher

Belmont : Wadsworth., 2002

Collation

466 p. ; 25cm cm.

Language

English

ISBN/ISSN

9780534512958

Classification

791.4502360973

Content Type

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Media Type

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Carrier Type

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Edition

Sixth Edition

Subject(s)

Television programs -- Planning.

Specific Detail Info

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Statement of Responsibility

Eastman, Susan Tyler; Ferguson, Douglas A.

Other version/related

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