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Media/Impact : an Introduction to Mass Media. Eleventh Edition

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today's digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues that these businesses face every day. The totally re-designed eleventh edition gives special emphasis to convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. The author grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insider's look at what it's like to work in each business. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Availability

Detail Information

Series Title

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Call Number

302.23 Bia m

Publisher

Stamford : Cengage Learning., 2015

Collation

xxvi, 422 p. ; 28 cm.

Language

English

ISBN/ISSN

9781133311386

Classification

302.23

Content Type

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Media Type

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Carrier Type

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Edition

Eleventh Edition

Subject(s)

Mass media.
Médias.

Specific Detail Info

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Statement of Responsibility

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