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Media now : understanding media culture and technology. Ninth Edition

Offering the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e equips readers with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text provides a comprehensive introduction to today's global media environment and ongoing developments in technology, culture, and critical theory that continue to transform the rapidly evolving industry−and impact your daily life. Focusing on the essential history, theories, concepts, and technical knowledge, MEDIA NOW develops readers' media literacy skills to prepare them for work in the expanding fields of the Internet, interactive media, and traditional media industries. In addition to vivid infographics and illustrations, the cutting-edge Ninth Edition includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Detail Information

Series Title

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Call Number

324.73 Str m

Publisher

Boston : Cengage Learning., 2016

Collation

xxvi, 610 p. ; 28 cm.

Language

English

ISBN/ISSN

9781305080355

Classification

324.73

Content Type

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Media Type

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Carrier Type

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Edition

Ninth Edition

Subject(s)

Information technology
Telecommunication

Specific Detail Info

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Statement of Responsibility

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Other version/related

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