Social marketing : influencing behaviors for good. Fifth Edition

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Social marketing : influencing behaviors for good. Fifth Edition

Statement of Responsibility

Author(s)

Kotler, Philip - Personal Name
Lee, Nancy R - Personal Name

Grade (for Thesis)

Edition

Fifth Edition

Call Number

658.8 Kot s

ISBN/ISSN

9781452292144

Subject(s)

Social marketing
Behavior modification

Classification

658.8

Series Title

GMD

Text

Language

English

Publisher

SAGE

Publishing Year

2016

Publishing Place

Los Angeles

Collation

xv, 567 p. ; 24 cm.

Specific Detail Info

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