Text

Advertising research : theory and practice. Second Edition

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Detail Information

Series Title

-

Call Number

659.1072 Dav a

Publisher

Upper Saddle River, N.J. : Prentice Hall., 2012

Collation

xxviii, 675 p. ; 24 cm.

Language

English

ISBN/ISSN

9780132128322

Classification

659.1072

Content Type

-

Media Type

-

Carrier Type

-

Edition

Second Edition

Subject(s)

Advertising--Research

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

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