Advertising research : theory and practice 2nd edition

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Advertising research : theory and practice 2nd edition

Statement of Responsibility

Author(s)

Davis, Joel J. - Personal Name

Grade (for Thesis)

Edition

2

Call Number

659.1072 Dav a

ISBN/ISSN

9780132128322

Subject(s)

Advertising--Research

Classification

659.1072

Series Title

GMD

Text

Language

English

Publisher

Upper Saddle River, N.J

Publishing Year

2012

Publishing Place

Prentice Hall

Collation

xxviii, 675 p. ; 24 cm.

Specific Detail Info

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