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Customer service : a practical approach. Sixth Pearson New International Edition

For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles. The market-leader, Customer Service: A Practical Approach, Sixth Edition, goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. Using a hands-on approach, it covers a wide range of knowledge and skills and offers an extensive collection of activities to enliven and invigorate any lecture. This edition features a revised chapter on technology, new Ethics in Action exercises and coverage of the latest trends in the customer service field. Focusing on problem solving, communication strategies and technology, this classic text pinpoints the skills needed to improve and sustain customer satisfaction and business relationships

Availability

Detail Information

Series Title

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Call Number

658.812 Har c

Publisher

Harlow, Essex : Pearson., 2014

Collation

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Language

English

ISBN/ISSN

9781292040356

Classification

658.812

Content Type

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Media Type

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Carrier Type

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Edition

Sixth Pearson New International Edition

Subject(s)

CUSTOMER SERVICES, CUSTOMER RELATIONS

Specific Detail Info

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Statement of Responsibility

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