Text

The business of media distribution : monetizing film, tv and video content in an online world. Second Edition

"The Business of Media Distribution, Second Edition BCC: "Endorsements" Transform your concepts into profits! Take charge of the film and television industry's most undervalued revenue generator: media distribution. In this updated edition of a bestselling industry staple, experienced media executive Jeffrey C. Ulin relates business theory and practice across key global market segments--film, television, video, and online--providing you with an insider's perspective that can't be found anywhere else. This new edition: Analyzes the growth of social media and social gaming - Discusses distribution of 3D movies and the impact of higher ticket prices - Explores the growing clout of Redbox and Netflix in the home video business - Illustrates how new services like Hulu and Roku are changing the way TV content is distributed - Examines the rise of transmedia storytelling and its impact on distribution - Features a companion website (www.businessofmediadistribution.com), which includes bonus material such as sample forms readers can use in their own media business plans Hollywood stars may make the headlines, but methodical marketing and distribution campaigns work behind the scenes to convert content into cash. Don't miss out! Regardless of your background and training, The Business of Media Distribution, Second Edition delivers the business practices you need to understand and manage the complicated media specialty markets"--

Availability

Detail Information

Series Title

-

Call Number

384.068 Uli t

Publisher

Burlington : Focal Press., 2013

Collation

-

Language

English

ISBN/ISSN

9780240824239

Classification

384.068

Content Type

text

Media Type

unmediated

Carrier Type

volume

Edition

Second Edition

Subject(s)

Motion pictures--Marketing
Television broadcasting--Marketing

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment