Text

Strategic advertising management. Fifth Edition

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Detail Information

Series Title

-

Call Number

659.1 Per s

Publisher

Oxford : Oxford University Press., 2016

Collation

xxiv, 429 p. ; 25 cm.

Language

English

ISBN/ISSN

9780198703655

Classification

659.1

Content Type

-

Media Type

-

Carrier Type

-

Edition

Fifth Edition

Subject(s)

Sales promotion.
Advertising -- Management

Specific Detail Info

-

Statement of Responsibility

-

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