Strategic advertising management. Fifth Edition

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Statement of Responsibility

Author(s)

Percy, Larry - Personal Name
Elliott, Richard H - Personal Name
Rossiter, John R. - Personal Name

Grade (for Thesis)

Edition

Fifth Edition

Call Number

659.1 Per s

ISBN/ISSN

9780198703655

Subject(s)

Classification

659.1

Series Title

GMD

Text

Language

English

Publisher

Oxford University Press

Publishing Year

2016

Publishing Place

Oxford

Collation

xxiv, 429 p. ; 25 cm.

Specific Detail Info

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