Text

Strategic advertising management. Fifth Edition

The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.

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Detail Information

Series Title

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Call Number

659.1 Per s

Publisher

Oxford : Oxford University Press., 2016

Collation

xxiv, 429 p. ; 25 cm.

Language

English

ISBN/ISSN

9780198703655

Classification

659.1

Content Type

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Media Type

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Carrier Type

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Edition

Fifth Edition

Subject(s)

Sales promotion.
Advertising -- Management

Specific Detail Info

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Statement of Responsibility

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