Integrated marketing communications : strategic planning perspectives 4th edition

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Integrated marketing communications : strategic planning perspectives 4th edition

Statement of Responsibility

Author(s)

Tuckwell, Keith - Personal Name

Grade (for Thesis)

Edition

4

Call Number

658.802 Tuc i

ISBN/ISSN

9780133157871

Subject(s)

Communication in marketing -- Textbooks
Sales promotion -- Textbooks.
Advertising -- Textbooks.

Classification

658.802

Series Title

GMD

Text

Language

English

Publisher

Pearson Prentice hall

Publishing Year

2008

Publishing Place

Toronto

Collation

xxiii, 440 p. ; 28 cm.

Specific Detail Info

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