Text

Integrated marketing communications : strategic planning perspectives. Fourth Edition

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Detail Information

Series Title

-

Call Number

658.802 Tuc i

Publisher

Toronto : Pearson Prentice hall., 2008

Collation

xxiii, 440 p. ; 28 cm.

Language

English

ISBN/ISSN

9780133157871

Classification

658.802

Content Type

-

Media Type

-

Carrier Type

-

Edition

Fourth Edition

Subject(s)

Communication in marketing -- Textbooks
Sales promotion -- Textbooks.
Advertising -- Textbooks.

Specific Detail Info

-

Statement of Responsibility

-

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