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Integrated marketing communications : strategic planning perspectives. Fourth Edition

Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.

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Detail Information

Series Title

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Call Number

658.802 Tuc i

Publisher

Toronto : Pearson Prentice hall., 2008

Collation

xxiii, 440 p. ; 28 cm.

Language

English

ISBN/ISSN

9780133157871

Classification

658.802

Content Type

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Media Type

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Carrier Type

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Edition

Fourth Edition

Subject(s)

Communication in marketing -- Textbooks
Sales promotion -- Textbooks.
Advertising -- Textbooks.

Specific Detail Info

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Statement of Responsibility

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