Text

Basic marketing research. Fourth Pearson New Edition

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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Detail Information

Series Title

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Call Number

658.8322 Mal b

Publisher

Harlow : Pearson Education Limited., 2014

Collation

670 p. ; 28 cm.

Language

English

ISBN/ISSN

9781292020488

Classification

658.8322

Content Type

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Media Type

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Carrier Type

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Edition

Fourth Pearson New Edition

Subject(s)

MARKETING RESEARCH

Specific Detail Info

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Statement of Responsibility

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