Text

Brands in the balance : Meeting the challenges to commercial identity

This text explores the issue of the anti-brand backlash and takes a close look at the future of the global brand and what e-commerce companies must do to make sure their brand names stand out and make a lasting impression.

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Detail Information

Series Title

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Call Number

658.82721 Dra b

Publisher

London : Reuters., 2001

Collation

viii, 278 p., [16] p. of plates : ill. (some col.)

Language

ISBN/ISSN

0273650351

Classification

658.82721

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

BUSINESS NAMES, BRAND NAME PRODUCTS
Brand choice

Specific Detail Info

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Statement of Responsibility

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