Text

Brands in the balance : Meeting the challenges to commercial identity

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Detail Information

Series Title

-

Call Number

658.82721 Dra b

Publisher

London : Reuters., 2001

Collation

viii, 278 p., [16] p. of plates : ill. (some col.)

Language

ISBN/ISSN

0273650351

Classification

658.82721

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

BUSINESS NAMES, BRAND NAME PRODUCTS
Brand choice

Specific Detail Info

-

Statement of Responsibility

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