Text

The Practice of Advertising. Fifth Edition

Addressing key issues in the industry, this resource presents a comprehensive overview of its components. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples as illustrations.

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Detail Information

Series Title

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Call Number

659.1 Mac t

Publisher

Oxford : Routledge., 2005

Collation

xxiii, 367 p. ; 23 cm.

Language

English

ISBN/ISSN

9780750661737

Classification

659.1

Content Type

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Media Type

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Carrier Type

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Edition

Fifth Edition

Subject(s)

ADVERTISING
Publicité

Specific Detail Info

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Statement of Responsibility

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