Text

Evaluating public relations : a guide to planning, research and measurement. Third Edition

Provide stakeholders with solid, meaningful results with this best practice guide to planning, research and evaluation.

Availability

Detail Information

Series Title

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Call Number

659.2 Wat e

Publisher

London : Kogan Page., 2014

Collation

208 p. ; 23 cm.

Language

English

ISBN/ISSN

9780749468897

Classification

659.2

Content Type

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Media Type

-

Carrier Type

-

Edition

Third Edition

Subject(s)

Public relations -- Evaluation

Specific Detail Info

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Statement of Responsibility

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Other version/related

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