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Planning and managing public relations campaigns : a strategic approach. Fourth Edition

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of "Planning and Managing Public Relations Campaigns" provides a revised and more dynamic 12-step planning modelto help all practitioners implement and run a campaign. With new coverage of key social media developments and using new case studies, Anne Gregory covers vital topics including: the role of PRin organizations; the importance of context; research and analysis; communication theory; setting objectives; publics and content; strategy and tactics; timescales and resources; evaluation and review.

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Detail Information

Series Title

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Call Number

659.2 Gre p

Publisher

London : Kogan Page., 2015

Collation

x, 214 p. ; 23 cm.

Language

English

ISBN/ISSN

9780749468736

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

Fourth Edition

Subject(s)

PUBLIC RELATIONS

Specific Detail Info

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Statement of Responsibility

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