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Brand bible : the complete guide to building, designing, and sustaining brands

Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

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Detail Information

Series Title

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Call Number

658.827 Mil b

Publisher

Beverly, Mass. : Rockport., 2011

Collation

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Language

English

ISBN/ISSN

9781592537266

Classification

658.827

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

BUSINESS NAMES, BRAND NAME PRODUCTS

Specific Detail Info

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Statement of Responsibility

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