Text

The behavioral economics of brand choice

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Series Title

-

Call Number

658.8343 Fox t

Publisher

Basingstoke : Palgrave Macmillan., 2007

Collation

xix, 292 p. ; 22 cm.

Language

English

ISBN/ISSN

9780230006836

Classification

658.8343

Content Type

-

Media Type

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Carrier Type

-

Edition

-

Subject(s)

Consumer behavior
Brand choice

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