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Media programming : strategies and practices. Ninth International Edition

Current, relevant, and student-friendly, MEDIA PROGRAMMING, 9E, International Edition delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING, 9E, International Edition includes practical examples, insight from noted industry authorities, a useful website, and an expanded glossary to reflect the latest trade jargon and practices.

Availability

Detail Information

Series Title

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Call Number

791.45 Fer m

Publisher

Australia : Wadsworth Pub. Co., 2013

Collation

xii, 484 p. ; 25 cm.

Language

English

ISBN/ISSN

9781111835026

Classification

791.45

Content Type

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Media Type

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Carrier Type

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Edition

Ninth International Edition

Subject(s)

Radio programs--Planning
Television programs--Planning
Cable television--Planning

Specific Detail Info

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Statement of Responsibility

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Other version/related

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