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Brand From the Inside

In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.

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Detail Information

Series Title

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Call Number

658.314 Sch b

Publisher

United States of America : Wiley., 2006

Collation

262 p.

Language

English

ISBN/ISSN

9780787981891

Classification

658.314

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

PERSONNEL MANAGEMENT

Specific Detail Info

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Statement of Responsibility

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