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Big think strategy : how to leverage bold ideas and leave small thinking behind

"These are big ideas, but Schmitt carefully breaks down his approach to create simple tools that can be adapted and applied within any company. This book provides step-by-step instructions for sourcing innovative ideas, evaluating them, turning them into strategy, and executing them. What's more, you'll find the guidance you need to lead and establish organizational structures that will sustain long-term "big thinking" within your company."--BOOK JACKET.

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Detail Information

Series Title

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Call Number

658.4012 Sch b

Publisher

Boston, Mass. : Harvard Business School Press., 2007

Collation

xi, 177 hlm. : ilus. ; 25 cm.

Language

English

ISBN/ISSN

9781422103210

Classification

658.4012

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

STRATEGIC MANAGEMENT, POLICY (MANAGEMENT)

Specific Detail Info

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Statement of Responsibility

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