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Analisis pengaruh informativeness,credibility,entertainment, dan irritationterhadap advertising value serta implikasinya terhadap purchase intention telaah pada iklan gillette mach 3 turbo di youtube
Purnamaningsih
Rivaldo,Gregorius - Personal Name
A
1213011000273
NONE
Manuscript
Indonesia
Universitas Multimedia Nusantara
2016
Tangerang
99 p. ; 30 cm.
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