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Marketing to the Middle Class Muslim

The six principles of marketing to the middle class muslim #1. The principle of customer (Customers become more religious begin to search for spiritual value). #2. The principle of competition (Competition is about building brand persona). #3. The principle of positioning (Be an indusive brand, be an universal icon). #4. The principle of differentiation (Build authenticity through commitment and passion). #5. The principle of value (offer unique universal value, balance your product and spiritual benefits). #6. The principle of engagement (Connect your customer to each other, build a community of messengers).

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Detail Information

Series Title

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Call Number

658.800 YUS m

Publisher

Jakarta : Gramedia Pustaka Utama., 2014

Collation

273 p.

Language

Indonesia

ISBN/ISSN

9786020307473

Classification

658.800

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Marketing - Indonesia
Marketing - Religious Aspects
Marketing - Islam

Specific Detail Info

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Statement of Responsibility

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