Text

Basic marketing research : Integration of social media. Fourth Edition

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills

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Detail Information

Series Title

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Call Number

658.8322 Mal b

Publisher

Boston : Pearson., 2012

Collation

672 p.

Language

English

ISBN/ISSN

9780132570183

Classification

658.8322

Content Type

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Media Type

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Carrier Type

-

Edition

Fourth Edition

Subject(s)

MARKETING RESEARCH

Specific Detail Info

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Statement of Responsibility

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Other version/related

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