Basic marketing : A global-managerial approach

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Basic marketing : A global-managerial approach

Includes bibliographical references and indexes

Statement of Responsibility

Author(s)

Perreault, William D Jr - Personal Name
McCarthy, E Jerome - Personal Name

Grade (for Thesis)

Edition

12

Call Number

658.820 Per b

ISBN/ISSN

0256139903 025620687

Subject(s)

SALES PROMOTION

Classification

658.820

Series Title

GMD

Text

Language

English

Publisher

Irwin

Publishing Year

1996

Publishing Place

Chicago

Collation

ilus., bwn. ; 27 cm.

Specific Detail Info

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