Manuscript

Pengaruh attitude toward the character terhadap attitude toward the movie dan attitude toward product placement serta implikasinya terhadap attitude toward the brand dan purchase intention

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Publisher

Tangerang : Universitas Multimedia Nusantara., 2016

Collation

118 p. ; 30 cm.

Language

Indonesia

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Classification

NONE

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Specific Detail Info

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Statement of Responsibility

Trihadi Pudiawan Erhan

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