Text

Managing customer relationships : a strategic framework. Second Edition

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Detail Information

Series Title

-

Call Number

658.812 Pep m

Publisher

Hoboken : John Wiley., 2011

Collation

512 p. ; 26 cm.

Language

English

ISBN/ISSN

9780470423479

Classification

658.812

Content Type

-

Media Type

-

Carrier Type

-

Edition

Second Edition

Subject(s)

Customer relations -- Management
Consumers' preferences
Relationship marketing

Specific Detail Info

-

Statement of Responsibility

-

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