Managing customer relationships : a strategic framework 2nd edition

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Managing customer relationships : a strategic framework 2nd edition

Statement of Responsibility

Author(s)

Peppers, Don - Personal Name

Grade (for Thesis)

Edition

2

Call Number

658.812 Pep m

ISBN/ISSN

9780470423479

Subject(s)

Customer relations -- Management
Consumers' preferences
Relationship marketing

Classification

658.812

Series Title

GMD

Text

Language

English

Publisher

John Wiley

Publishing Year

2011

Publishing Place

Hoboken

Collation

512 p. ; 26 cm.

Specific Detail Info

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