Text

Basic Marketing : A global managerial approach. Sixteenth Edition

This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

Availability

Detail Information

Series Title

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Call Number

658.822 Can b

Publisher

Boston : McGraw-Hill/Irwin., 2008

Collation

xxxvi, 790 hlm (I 36, G10). ; 24 cm.

Language

English

ISBN/ISSN

9780071277471

Classification

658.822

Content Type

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Media Type

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Carrier Type

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Edition

Sixteenth Edition

Subject(s)

SALES PROMOTION
MARKETING, SALES PROMOTION

Specific Detail Info

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Statement of Responsibility

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