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Campaign It! : Achieving Success Through Communication

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.

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Detail Information

Series Title

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Call Number

658.45 Bar c

Publisher

London : Kogan Page., 2012

Collation

232 p. ; 25 cm.

Language

English

ISBN/ISSN

9780749464219

Classification

658.45

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

MARKETING
BUSINESS COMMUNICATION
Interpersonal communication

Specific Detail Info

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Statement of Responsibility

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