The handbook of strategic public relations and integrated marketing communications. Second Edition

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The handbook of strategic public relations and integrated marketing communications. Second Edition

Statement of Responsibility

Author(s)

Caywood, Clarke L - Personal Name

Grade (for Thesis)

Edition

Second Edition

Call Number

658.45 Cay h

ISBN/ISSN

9780071767460

Subject(s)

PUBLIC RELATIONS
Communication in management
Communication in marketing

Classification

658.45

Series Title

GMD

Text

Language

English

Publisher

McGrawHill

Publishing Year

2012

Publishing Place

New York

Collation

904 p. ; 24 cm.

Specific Detail Info

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