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The objects of affection : semiotics and consumer culture

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

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Detail Information

Series Title

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Call Number

302.2 Ber o

Publisher

New York : Palgrave Macmillan., 2010

Collation

198 p. ; 21 cm.

Language

English

ISBN/ISSN

9780230103733

Classification

302.2

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Consumer behavior
Semiotics -- Psychological aspects
Semiotics -- Social aspects
Material culture
Language and culture

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